fire brolly

Flux ... Change

When we say things like "people don't change"

it drives scientists crazy.

Because Change is literally the only constant

in all of science.

Energy, matter, it's always changing.

Morphing, merging, growing, dying.

It's the way people try not to change

that's unnatural.

The way we cling to what things were

instead of letting them be what they are.

The way we cling to old memories

instead of forming new ones.

The way we insist on believing,

despite every scientific indication

that anything in this lifetime is permanent.

Change is constant.

How we experience change:

that's up to us.

It can feel like death

Or it can feel like a second chance at life.

If we open our fingers

Loosen our grips

Go with it

It can feel like pure adrenaline.

Like at any moment

we can have another chance at life.

Like at any moment

We can be born all over again.

— Grey's Anatomy
  • Current Music
    "Changes" Fleetwood Mac
fire brolly

Dear IMAX ...

Dear IMAX,

is your Marketing Team a collective Moron? You've wasted 20 minutes of my time showing me ads for IMAX - *while i'm sitting in the frakin' IMAX theatre!* are you completely daft? Also, your ads are an unmitigated and thrill-less waste of space on your oh-so-awesome screen.

Sell the space for someone who has an actual marketing department, or show more trailers ... WITHOUT the stupid and unnecessary disclaimer that this trailer is "Not in IMAX and NOT part of the IMAX experience.;" Who cares???

ps. Your start up for IMAX sound has NOTHING on THX.. I have felt at times that the THX sound startup is better than some movies I have seen.

pps. Oh... and fire your marketing department.
(My contact is 10 years as a marketing professional, and willing to take your money - and of course spend it on a much more advantageous marketing strategy.